The Dwell Journal
Marketing playbooks for agents who want to be remembered.
Pop-by playbooks, open-house checklists, just-sold campaigns, and the field-tested materials real estate agents actually reach for to stay top of mind.
The annual sphere plan — 12 touches in 12 months, without sending the same thing twice.
A real agent's paper-calendar version of the sphere plan: twelve squares, one touch a month, four mailers, four pop-bys, three cards, and the December piece that holds it together.
Read the playbook →Your first marketing budget — where a new agent's dollars actually move.
Your broker hands you the welcome packet, the floor-duty schedule, and a name badge that already feels too official. A founder-friendly walk through the four buckets that earn back their cost in year one.
Read the playbook →The mid-year marketing reset for real estate agents.
June is the quiet window to ask whether the marketing you started in January is still working. A halftime look-back, what to cut, what to keep, and the cadence to fix before fall.
Read the playbook →The 33-touch system explained — and the materials it actually needs.
The most-cited sphere-of-influence framework in real estate, mapped out: eight mailers, four pop-by tags, six greeting cards, and a 12-month cadence you can run without a CRM.
Read the playbook →Summer pop-by ideas your sphere will actually want.
Five summer drops — the lemonade kit, the porch tag, the pool ball, the bottle hanger, and the cookie bag — plus a tighter cadence for the season most agents skip.
Read the playbook →The buyer-agent toolkit built for the post-settlement era.
Four pieces — questionnaire notepad, homebuyer journal, buyer-side mailer, closing-day card — for the new buyer workflow.
Read the playbook →The full 2026 editorial calendar.
- Real estate farming — the complete 2026 guide (pillar)June
- Real estate farming mailers — 12 messaging templatesJune
- The cheapest effective marketing materials for new agentsJune
- The first-year real estate agent's marketing materials checklistJuly
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We're always in your corner and eager to explore any questions or topics with you on real estate marketing and growing your business.
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