The Dwell Journal
Marketing playbooks for agents who want to be remembered.
Pop-by playbooks, open-house checklists, just-sold campaigns, and the field-tested materials real estate agents actually reach for to stay top of mind.
Your first marketing budget — where a new agent's dollars actually move.
Your broker hands you the welcome packet, the floor-duty schedule, and a name badge that already feels too official. A founder-friendly walk through the four buckets that earn back their cost in year one.
Read the playbook →The mid-year marketing reset for real estate agents.
June is the quiet window to ask whether the marketing you started in January is still working. A halftime look-back, what to cut, what to keep, and the cadence to fix before fall.
Read the playbook →The 33-touch system explained — and the materials it actually needs.
The most-cited sphere-of-influence framework in real estate, mapped out: eight mailers, four pop-by tags, six greeting cards, and a 12-month cadence you can run without a CRM.
Read the playbook →Summer pop-by ideas your sphere will actually want.
Five summer drops — the lemonade kit, the porch tag, the pool ball, the bottle hanger, and the cookie bag — plus a tighter cadence for the season most agents skip.
Read the playbook →The buyer-agent toolkit built for the post-settlement era.
Four pieces — questionnaire notepad, homebuyer journal, buyer-side mailer, closing-day card — for the new buyer workflow.
Read the playbook →"I just sold your neighbor's house" — the follow-up playbook.
The five-piece campaign that turns a sold sign into your next listing — door hangers, mailers, sign riders, photo-prop signs, and the closing-day bottle drop.
Read the playbook →The full 2026 editorial calendar.
- Real estate farming — the complete 2026 guide (pillar)June
- How to choose a real estate farming area (step-by-step checklist)June
- Real estate farming mailers — 12 messaging templatesJune
- The cheapest effective marketing materials for new agentsJune
Ask away.
We're always in your corner and eager to explore any questions or topics with you on real estate marketing and growing your business.
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