The Dwell Journal
Marketing playbooks for agents who want to be remembered.
Pop-by playbooks, open-house checklists, just-sold campaigns, and the field-tested materials real estate agents actually reach for to stay top of mind.
"I just sold your neighbor's house" — the follow-up playbook.
The five-piece campaign that turns a sold sign into your next listing — door hangers, mailers, sign riders, photo-prop signs, and the closing-day bottle drop.
Read the playbook →The open house materials checklist agents actually use.
Six pieces — yard sign, sign-in notepad, neighbor invite door hangers, bakery bags, bottle tags, pop-by gifts. Including how the open house works post-NAR-settlement.
Read the checklist →Door hangers vs. mailers — which one to use, when.
Cost, response rate, and the 70/30 rule. When to lean on the door, when to fill the mailbox, and how to think about budget when you're farming with both.
Read the comparison →The full 2026 editorial calendar.
- The buyer-agent toolkit for the post-NAR settlement eraMay
- Summer pop-by ideas for realtors (with free printable tags)June
- The 33-touch system explained — and the materials it actually needsJune
- Closing gift ideas under $50 (and the branded tag that wins referrals)June
- Real estate farming — the complete 2026 guide (pillar)July
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We're always in your corner and eager to explore any questions or topics with you on real estate marketing and growing your business.
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